Pros and Cons of Selling Courses on Udemy in 2023
2 min readJan 18, 2023
Selling your course on Udemy has several advantages, including:
- Large audience: Udemy has a massive user base, which means that your course has the potential to reach a large number of students. This can lead to higher sales, even for niche courses.
- Built-in marketing: Udemy has a strong marketing team that promotes courses to its user base, which can help you get more visibility for your course.
- Convenience: Udemy handles all the technical aspects of selling your course, such as payment processing and hosting, so you don’t have to worry about setting up your website or merchant account.
- Revenue share: Udemy takes a percentage of the revenue generated by your course, but it can be worth it considering the built-in audience and marketing efforts.
On the other hand, selling your course on your self-hosted website has the following advantages:
- Complete control: When you sell your course on your website, you have complete control over the branding, design, and user experience.
- Higher profit margins: When you sell your course on your website, you don’t have to share revenue with a third party, which means you can earn more money per sale.
- Customized marketing: When you sell your course on your website, you can use your marketing strategies and channels to promote your course.
- Data ownership: when you sell your course on your website, you own all the data about your students, which can be helpful for future marketing efforts.
In summary, Udemy is a great platform to reach a large audience and utilize its built-in marketing efforts. However, you want complete control over the design, branding, user experience, higher profit margins, and student data. Selling your course on your self-hosted website may be your best option.
